Samsung to Launch New Bada Phones in Q1 of 2013


Just when almost everyone was under the impression that the Korean mobile manufacturer had already dropped its flagship operating system, Samsung reaffirmed its support for Bada. They did this by announcing  at the IFA in Berlin that new handsets under the Bada platform will be released in the first quarter of next year.

Kang-Hyun Kwon, Senior Vice President of Media Solution Center, Samsung Electronics, referred to the Bada operating system as “a child who grew up and grew well. Now he can run and it’s time to run faster.” Aside from the fact that they have already confirmed that the new Bada handsets are already in the development stage, this statement confirms the company’s faith in their own platform.

Kwon also confirmed that there would be no need to change the development strategy of the operating system and that everything is already well on their way.

According to market research by Gartner, Bada has become the fifth most popular mobile operating system in the world, overcoming (at least for now) Microsoft Windows Phones. This is based on the mobile  market sales reports in the first quarter of this year. For the first time since its launch in mid-2010, the family of Samsung Wave phones entered the top 10 best-selling phones in the global market.

Well, we have to wait for the CES in Las Vegas in January, and the Mobile World Congress in Barcelona in late February as this is where Samsung is set to make their final announcement about their new Bada line before releasing the units into the market. Let’s keep fingers crossed and hope that this new line of Samsung phones will be at par with the current smartphone leaders. 

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